Let’s admit it... we’ve all had a tech tantrum, whether that be because something’s too slow, has too many technical glitches, or generally provides a negative user experience.
Recent research has found that Brits’ patience with technology lasts a minor 60 seconds before we lose our temper, meaning that if you’re looking to launch an app or tech device you’d better make sure it’s up to scratch if you want to keep your customers happy.
User experience (UX) can be revolutionary for both early-stage and corporate businesses and it’s key to the marketing of any product or service. 52% of individual’s report that a bad mobile experience would make them less likely to engage with that business in the future (Google) and a 2-second delay in load time can result in website/app abandonment rates of up to 87% - need I say anymore?
As technology becomes more sophisticated it’s vital that businesses invest more heavily in their UX, and start-ups should avoid launching their product until they’ve got this spot on to ensure maximum success. Understandably, you’re always going to encounter some sort of technical glitch along the way and in such a constantly evolving market, the needs, demands and preferences of consumers are likely to change, meaning you will have to stay on top of trends in order to stay ahead.
As a starter, it’s worth considering the following:
- Do your homework: Who are your target audience? What motivates them? How can you provide them with more value?
- Competitors: What are your competitors doing and how can you do it better?
- Be the customer: Put yourself in the customer’s position. What do you want from an app/device? What don’t you want?
- Ask the customer: The best way to please your target audience is to interact with them directly to find out how you can best serve their needs.
You’ll also want to make sure your app/device ticks the following boxes:
- Simple and easy to use √
- Fast (especially if you want to avoid those tech tantrums!) √
- Visually pleasing √
- Navigable √
- Accessible & responsive across devices √
- User-centric √
- Social √
What’s your biggest tech peeve? Has your tech start-up experienced any UX nightmares? What do you think is the most important feature of UX? Tweet us your thoughts @forburyTECH #TechTantrums
Marketing - forburyTECH